Time was, circa the iPad mini and iPad 4, Apple’s 7.9in tablet offering was preferred over its 9.7in big broski.
But in Q1 this year, the iPad Air and iPad “with Retina display” (that’s the iPad 4) supposedly punched the iPad mini “with Retina display” (or iPad mini 2) and first-gen iPad mini into submission.
We’re told that 7.9in iPad mini displays weighed in at just over 6 million units in Q1 2014, compared to 8.4 million of the larger 9.7in iPad display.
The iPad Air and iPad 4 "really pulled away from the mini in [the fourth quarter of 2013], after running very close to each other during 2013," says Paul Semenza, who runs NPD's DisplaySearch and Solarbuzz. "I would say it is a fair conclusion to say that iPad out-shipped the iPad mini in Q1 .”
It's an interesting turn of events, since the iPad mini was essentially a small iPad 2 (i.e. pretty rubbish), while the iPad mini 2 is a small iPad Air (i.e. pretty sweet).
9.7in iPad displays are predominantly supplied by Apple’s best mate, Samsung, though LG takes the lion’s share for all iPads combined.
Speaking of large iPads, Apple is expected to unveil a 12.9in iPad Pro any minute now, and we were saying yesterday that iOS 8 is tipped to introduce split-screen multitasking.