Nokia's big Lumia 900 gamble in the US is paying off, so far

Nokia's big Lumia 900 gamble in the US is paying off, so farNokia has never been a big name in the US, a fact brought home during its first big marketing push for the Lumia 900 recently, when the most typical reaction was “Nokia still makes phones?”

But it's stepped things up a gear all the same, with a lavish launch event that took over New York's Times Square and a reported $150m marketing spend from AT&T having resulted in the Windows Phone flagship topping sales charts over the weekend.

According to BGR, the Lumia 900 holds the top two spots on Amazon's US sales chart (for the black and cyan variants), cementing positions already gained during the pre-order phase.

AdAge, meanwhile, reckons the Lumia 900 represents AT&T's biggest ever advertising spend, with the network going great guns to promote a handset launched on the unusual date of Easter Sunday.

There's no question that the Nokia Lumia 900 is Microsoft's biggest play yet for gaining some long-overdue mainstream traction for Windows Phone, particularly in its home market of the US, where the OS should theoretically have found the going to be the easiest.

With a carrier-subsidised price tag of $99 the Lumia 900 has certainly hit the ground running, and just as well: simply put, if this doesn't get Windows Phone mixing it with the iOS and Android crowd, nothing will.

UK users looking for something a little different to the standard black and cyan flavours of Lumia 900, meanwhile, should head to Phones4U, where the white version will be available exclusively from April 27.

Via Slashgear

Read more about: Nokia Lumia 900Windows Phone

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JanSt / MOD  Apr. 10, 2012 at 11:23

Why am I thinking, "Palm" and "Pre"?

...anyways, good luck.

lcurdie / MOD  Apr. 10, 2012 at 11:27

That Nicki Minaj is one weird-a** chick...

JanSt / MOD  Apr. 10, 2012 at 11:53

simply put, if this doesn't get Windows Phone mixing it with the iOS and Android crowd, nothing will.


JanSt / MOD  Apr. 10, 2012 at 12:08

Nokia no longer most valuable company on Helsinki Stock Exchange

JanSt / MOD  Apr. 10, 2012 at 12:15

One of the launch stores even had an automated message which included an iPhone 4S advertisement and no mention of the Lumia 900.

That's a great AT&T launch? Most stores in NYC closed on launch day? And iPhone ads?
I said Palm Pre above, didn't I? When the Palm-saviour launched I walked into an O2 store. Sales person stood in front of an A1 Pre poster. I asked for the Pre, and he says, "what's that?"!story/Home/News/Nokia+Lumia+900+fails+to+make+opening+splash+in+NYC/id/19410615-5218-4f82-df20-8bcda8840445
THAT was Palm's biggest Oppening Splash ever after putting all R&D and advertising eggs into the Pre-basket...

Pondlife  Apr. 10, 2012 at 12:44

Weird that it's carrier subsidised at $99 when it seems likely that it'll be free on most contracts here.
Does seem optimistically priced (per month) on contracts at p4u though.

matt101101 / MOD  Apr. 11, 2012 at 01:58

It's not a high end phone, it doesn't compete with the iPhone, One X etc. They're in a totally different price bracket to each other.

Oh, and I predict the Lumia 900 will either be a flop or plummet in price rapidly...or both...most likely both.

Pondlife  Apr. 11, 2012 at 02:19

Best contract deal for the One X at p4u is lower than for the 900 on vodafone and orange and identical on o2. So currently in same price bracket.

Yet to see a proper price on payg, but yeah I think it needs to be lower on contract.

matt101101 / MOD  Apr. 11, 2012 at 02:35

I meant in the US, not over here.

Pondlife  Apr. 11, 2012 at 02:53

Ah, I no nothing about prices over there.

JanSt / MOD  Apr. 11, 2012 at 07:20

Memory leakage leads to dropped connections.
Affected users can swap for new device and get $100 credit to their account.
Deep pockets...


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