Nokia has never been a big name in the US, a fact brought home during its first big marketing push for the Lumia 900 recently, when the most typical reaction was “Nokia still makes phones?”
But it's stepped things up a gear all the same, with a lavish launch event that took over New York's Times Square and a reported $150m marketing spend from AT&T having resulted in the Windows Phone flagship topping sales charts over the weekend.
According to BGR, the Lumia 900 holds the top two spots on Amazon's US sales chart (for the black and cyan variants), cementing positions already gained during the pre-order phase.
AdAge, meanwhile, reckons the Lumia 900 represents AT&T's biggest ever advertising spend, with the network going great guns to promote a handset launched on the unusual date of Easter Sunday.
There's no question that the Nokia Lumia 900 is Microsoft's biggest play yet for gaining some long-overdue mainstream traction for Windows Phone, particularly in its home market of the US, where the OS should theoretically have found the going to be the easiest.
With a carrier-subsidised price tag of $99 the Lumia 900 has certainly hit the ground running, and just as well: simply put, if this doesn't get Windows Phone mixing it with the iOS and Android crowd, nothing will.
UK users looking for something a little different to the standard black and cyan flavours of Lumia 900, meanwhile, should head to Phones4U, where the white version will be available exclusively from April 27.