Most of us would claim to be rational human beings at least some of the time, but on an iPhone Launch Day all bets are off and the mobile tech community tends to be either swooning at the Apple altar or sticking pins in hastily fashioned Tim Cook-alike dolls.
If you're in the first camp, you're not reading this right now anyway, but for the second lot, here's a small nugget of ammunition to help in the completely imaginary fight to the death against the enemy that is Apple: Google has now activated 500 million Android devices since the platform launched a few years back.
That's impressive stuff, and our thanks to Android product management director Hugo Barro for selflessly taking the time to share the news with the wider world. It's even more impressive when you consider the 250-million mark was only reached in January, and that 1.3 million devices are being added to the total every day.
All told, that means the frankly insane 1 billion activations milestone will be reached at some stage next year. At which point they will all rise up and take over the planet. Or something.
So pat yourself on the back, Android faithful. Because there may be hundreds of millions of other people around the world who are just like you, but at least you're not being dictated to by a piece of fruit.