Remember when smartphones were just for the wealthy? Well, those days are long gone, and last year between 298 million and 321 million smartphones were sold to the public, out of a total of 1.6 billion phones sold in total.
According to Juniper Research, however, the smartphone boom isn't going to stop anytime soon, and we're looking at a billion smartphones a year being sold by 2016.
Juniper's projections are based around phone makers convincing current feature phone users to upgrade, which sounds quite obvious to us. A lot of credit will have to go to Android, which has been responsible for the smartphone entry point getting cheaper and cheaper.
“In developed markets, many consumers will want to upgrade from a feature phone to a smartphone, but still pay a featurephone price,” report author Daniel Ashdown says.
“In emerging markets though, lower average consumer spending power and lack of operator subsidies will make a low price point essential.”