So how to differentiate your own premium apps from the masses of great unwashed mobile software? Easy: call them Super Apps... oh, and then ask developers to please build you some.
So what's the difference between an ordinary app and a Super App? We're glad you asked. There are six things, as it happens. First up, Super Apps offer an always-on experience, firing up on start-up or running permanently in the background.
They're context- and location-aware too, and can integrate seamlessly with native BB apps. Social networking is built right in, of course, and they offer “near real-time proactive alerting and notifications”. And lastly, they're efficient and designed with scalability in mind.
Sounds a bit like someone on RIM's marketing team needs to have their leash tightened a bit. After all, there are plenty of apps offering pretty much all of that for other platforms, but we're not required to call them Wonder Apps or some such thing.
The point of the whole exercise is to drum up developer interest in using the BlackBerry Application Platform. Mobile software builders are invited to “leverage the unique capabilities of the BlackBerry Application Platform to create a best-in-class mobile experience and give your app that extra boost”.
Well, now that you put it that way...