The Samsung Galaxy S III is a big deal – in fact, this article proves it: the second piece this week about nothing more than a new colour... and not gold, or pink, or Gargleblaster-blue, but plain old black.
But I'm sorry, take a look at this pic, which has popped up on T-Mobile's site over in the US. Doesn't that just look like an Android smartphone you don't want to mess with?
There's no question Samsung has gone for a more lifestyle-friendly approach with the Galaxy S III – a clear departure from the previous two versions, which were all about hard-hitting specs and lengthy feature lists.
And while the softer white and pebble blue shades are selling just fine, there must also be a good number of old-school tech-heads wondering why Samsung hasn't offered up a black option to keep the traditionalists happy.
That now looks all but certain to change – the T-Mobile pic is the fourth snippet of evidence to come up with week – and it seems more a case of when, not if, the black Samsung Galaxy S III is set loose.
Odds on we're looking at Samsung's Unpacked event at IFA the end of the month, but whenever the announcement is made hopefully there shouldn't be much of a wait for it to actually go on sale.
So, what are your thoughts? Does this glossy black jacket suit the Galaxy S III, or have you been so won over by the “designed for humans” approach that you think it just looks wrong?
Option C, of course, is that you don't give a stuff, and have better things to do than debate the merits of different coloured bits of plastic – sorry, polycarbonate – that don't actually do anything. However you feel, the floor is yours...