One of the best bits of this whole mobile lark is hearing those exotic working titles mobile makers come up with for new devices and visualising the tantalising goodness that lies in store – even if the reality ends up being far more mundane.
So it really was poor show on RIM last week for not playing ball with its forthcoming BlackBerry 10 crew. Yes, they're only coming later this year, but really would it really have been so hard to use the BlackBerry World pulpit to tease us with names like Blackforest, Naples and Winchester?
Well, turns out RIM actually did, it's just that the details were fairly well tucked away in the mobile equivalent of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying “Beware of the Leopard”.
On the Dev Alpha handset dished out to developers in Florida last week, turns out there was a tantalising bit of coding hidden away in “file:///radio/etc/sv.numbers” that revealed a whole list of forthcoming BB10 device names.
The BlackBerry London is in there, referenced as R072 if you must know, along with a bunch of others:
- # R044 - Nevada 0x8400270A,1
- # R051 - Winchester2 LTE 0x0c001a06,1
- # R052 - Winchester2 HSPA+ 0x0d001a06,1
- # R053 - Winchester2 LTE HSPA+ 0x0e001a06,1
- # R061 - Colt 0×04002307,1
- # R072 - London 0×04002607,1
- # R073 - Blackforest 0×04002706,1
- # R084 - Nashville 0x8500270A,1
- # R085 - Naples 0x8600270A,1
Some interesting names in there – it reads a bit like a slightly bizarre holiday itinerary that seems to involve taking on some pretty heavy weaponry between Vegas and London. Should we be worried, RIM?
Anyhow, it's a list that scores highly on intrigue, suggestiveness and random detail, plus it was fairly well hidden. So well done RIM, BlackBerry 10 continues to live up to expectations. Now it gets a bit more serious, of course.