We were chewing the fat yesterday about the BB7-running BlackBerry 9720, but today it's back to the future, as it were, with fresh talk about the flagship BlackBerry A10.
It popped up on our rumour radar a month ago, but it's back for another hit today, and it looks like we could be talking about a massive 5in Super AMOLED display and a focus on power and... wait for it... gaming.
It's clear now that the A10 – or the Aristo to use its codename – is what BlackBerry boss Thorsten Heins was talking about earlier in the year when he said “there's one new product I'm excited about, but I can't really share it”.
Now BGR is reporting some of those details Heins wasn't willing to talk about. For starters, there's the 5in display – comfortably the biggest BlackBerry will ever have used – and it'll be a Super AMOLED panel, probably boasting a full HD resolution.
Those claims about gaming will be helped along by 2GB of RAM, but we're told the Aristo will stick with a dual-core processor, allegedly since BB has had issues with battery life or potentially OS optimisation. It will, however, come with a dedicated GPU.
On the design front, the A10 is said to be slightly larger than the Samsung Galaxy S4, also a 5in device, though it'll come with similarly rounded edges rather than the more aggressive design approach taken with the BlackBerry Z10.
BGR reckons we're looking at an autumn launch timeframe, so hopefully in the next three months or so.
The big talking point, though, is can BlackBerry succeed with a smartphone aimed directly at the entertainment/gaming market – an arena it's had little or no success with in the past?
Even if the hardware gets the job done, it faces a huge job convincing game developers they can strike it rich writing titles for BB10.
One thing's for sure, and that's that the BlackBerry A10, or the Aristo, won't be stealing sales from elsewhere in the BB range. The question is can it get the job done against its other major rivals?