Even the most committed of BlackBerry fans will concede that it's a long way back from where the company is now to anything even remotely approaching solid ground – in fact, it's been that way for a while now.
And chief exec John Chen concedes things can't go on like they are now for much longer, telling Reuters he will have little choice but to off-load the company's handset business if BlackBerry's fortunes don't improve soon.
“If I cannot make money on handsets, I will not be in the handset business,” was Chen's blunt assessment in an interview this week. He went on to add that “the time frame for such a decision was short”, Reuters reports, though without going into specifics.
It's been 15 months now since the much-vaunted BlackBerry 10 platform launched under former CEO Thorsten Heins, and it's safe to say things haven't gone to plan. And that, don't forget, after BlackBerry (then RIM) went a whole year without introducing any new products while it fine-tuned its revamped OS.
In fact, arguably the sole positive for BlackBerry in the past two years has been the better-than-expected uptake of the BBM messaging service when it rolled out for iOS and Android last Summer.
Chen said where BlackBerry is looking to expand its presence is in regulated industries requiring bullet-proof network security, such as in the healthcare, financial and legal sectors.
It's now just a question of whether that'll be its sole focus going forward, or whether it can pull off what many observers now feel would be a near miracle in turning its smartphone business around.