It says a lot about the kind of year RIM's had that far too few of the headlines we've written about the company have had to do with actual products being released.
So it's a rare treat that today we're able to announce just that: RIM has unveiled a new handset, the BlackBerry Curve 9380. And wait... hang on, what's this? Another new phone too – the BlackBerry Bold 9790? Wowser.
The Curve range is BlackBerry's stab at the mass market, so it's fitting that the Curve 9380, which we first heard about last month, is being lined up to launch ahead of the Christmas season, though an exact date hasn't been announced just yet.
It may be named a bit too closely to the Curve 9360 for comfort, but it's actually a significantly different handset, and the first ever Curve to do without a physical keyboard and opt for an all-touch interface itself. Which is interesting because the Curve range is so named specifically for its curved keyboard. But that's just by the by.
It's a fairly compact affair, so despite having the whole front face to itself the screen measures just 3.2in across, sporting a resolution of 320 x 480.
The rather gentle specification also includes a 800MHz processor and a 5-megapixel camera with 720p video recording smarts.
You are treated to the latest BlackBerry OS 7, however, while NFC capability also gets its box ticked.
Moving onto the Bold 9790, it's expected to touch down in January, and will replace the current Bold 9780 when it does. BB OS 7 is on board here too, and will update the 9780's appeal by gearing up the 2.44in display with touch sensitivity to go with the physical QWERTY keyboard.
The processor is a 1.2GHz job – no dual-core action here sadly – and the middling 5-megapixel camera unit means you certainly won't be buying the Bold 9790 for its photography smarts (which is nothing new for BlackBerry, to be fair).
There's an 8GB complement of storage inside, and like the Curve 9380 you get NFC capability to muck about with.
Last but by no means least, today sees the recently detailed BBM Music service hit the big time in the UK, so BlackBerry users around the country are no doubt agonising over their 50 choice choons as we speak.