Today is December 1st. Not April 1st. Let's just clarify that so you know we're not yanking your chain with this one. Apparently, the rumoured and rather delectable-in-appearance BlackBerry London we've shown you recently is to be called the... BlackBerry Surfboard.
The reasoning appears to have something to do with the shape of the device - a touchscreen candybar that is adept at surfing the web. Clever, huh?
But it's got some extra credence because RIM registered the "Surfboard" name last summer and has, apparently, recently renewed that ownership. Although, with the handset not expected to come out until next year, that name may have to be renewed again before launch if RIM decides to stick with it.
We're certainly intrigued by the London/Surfboard. The all-over, demure business black has been replaced by what looks like brushed metal, with the usual BlackBerry curves making way for a far bolder, angular look.
And it's equally awe-inspiring when you look past the design and get into the specs. If the rumours are to be believed, we're talking a dual-core 1.5GHz TI OMAP CPU, along with 1GB of ram, 16GB storage and an 8MP camera. And, of course, the QNX-based OS. We're sold already.
We just hope RIM sees sense and ditches the stupid name.
Or is it following the lead of a certain HTC?!