BlackBerry owners most loyal in UK

BlackBerry owners most loyal in UKIt took me a few moments to get my head around this spectacular graph from comScore’s MobiLens, but it’s really quite a treat. It shows that BlackBerry owners are the most loyal to their brand in the UK, even more so than iPhone owners.

Apparently customers with BlackBerry phones were most likely to stick with their chosen manufacturer when upgrading.

Over a three-month period ending July, a whopping 69.9% of BlackBerry owners opted for another BlackBerry when it came time to upgrade. Apple wasn’t too far behind with 65.2% of upgraders going for another iPhone, while HTC managed a respectable 48.1%.

At the opposite end of the scale, it’s a depressing story for Sony Ericsson. A mere 22.5% of Sony Ericsson owners chose to stay with the manufacturer when choosing a new phone. A significant 18.3% jumped ship to HTC, while 14.3% opted for an iPhone.

As the good folks at CrackBerry point out, the release of BlackBerry 7 could potentially see RIM loyalty rise even higher. Vodafone UK has reportedly run out of stock of the BlackBerry Bold Touch 9900.

Good stuff. I like graphs.

Read more about: AndroidBlackberry OSiOS

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CTPAHHIK  Oct. 6, 2011 at 16:05

BBs come with physical keyboards. It's hard to type on a virtual one with wet fingers while holding a pint.

Treab  Oct. 6, 2011 at 16:07

im not going to ask where that came from..

CTPAHHIK  Oct. 6, 2011 at 16:10

From every single pub in City of London.

Treab  Oct. 6, 2011 at 16:13

You alcofrolic rofl ;) (besides as english as i am... irish pubs are better ;) (dublin FTW its only worthwhile claim to fame...)

CTPAHHIK  Oct. 6, 2011 at 16:18

There are not many Irish pubs in city and you have to be glued to your email to get one in the first place. BB do not require any technical knowledge either - easier to use than iPhone. Drunk banker - perfect customer base.

JanSt / MOD  Oct. 7, 2011 at 10:46

Treab... O_# Who drinks in Dublin Pubs?


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