BlackBerry has big plans for the second half of the year – really big plans.
Check out that bad boy above – it's the flagship device previously codenamed the BlackBerry Windermere, but which has been officially been made real by BB boss John Chen as the BlackBerry Passport.
It'll only arrive sometime later in the year – Chen was showing it off at a shareholders meeting while discussing BlackBerry's latest quarterly figures, which were well received for a change – but the point is, the Passport is large.
It may not seem like it when you hear talk of a 4.5in display, but this ain't no normal display. It's square – as in a 1:1 aspect ratio – and has a rather impressive sounding 1440 x 1440 resolution.
But here's the insane bit: below that is a full QWERTY keyboard. It's not the standard 'Berry board (such as we'll see on the forthcoming Classic also teased by Chen last week), it's basically been squashed and stretched to suit the form factor, but it's there all the same.
We say 'insane' just to be down with the kids, though. While the Passport is clearly very different, what would actually be insane in BlackBerry's position would be not to try something a bit different.
It looks massive to us, but so did the Samsung Galaxy Note, and if it turns out there is an appetite for a machine like the Passport, BlackBerry's got the market all to itself for the time being. The best of luck, as far as we're concerned.
The BlackBerry Passport is due to launch in September as the third release this year from the Canadian firm after the full-touch Z3 and the QWERTY-based Classic (which last we heard was also due in Q3 though there were rumours of delays a while back).
In other words, there's plenty of time for the rest of the spec – plus the unusual form factor and screen size – to get plenty of attention in the inevitable flurry of rumour pieces to come.