BlackBerry PlayBook returns high, claims US retailer

There seems to be an odd battle to the bottom going on right now over in the US between the Motorola Xoom and BlackBerry PlayBook, both of which have taken a real pasting in the press from various quarters. The latest story, reports Slashgear, is that one retailer reckons the PlayBook has missed internal sales targets by as much as 90%, and that returns are “much higher” than for the Xoom, a story which – naturally – RIM dismisses completely.

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JanSt / MOD  May. 22, 2011 at 10:38


JanSt / MOD  May. 22, 2011 at 10:44

The interesting, and I guess unanswerable question: would the same people have returned a flyer or galaxy or or or...???
Buyers' Guilt? The realisation that they really do not need another gadget, a tab? I mean, hey - we have all had a few phones, we see dozens of folks around us with lotsa phones over the years. So 'we' have something to compare our latest smartphone to.
With tabs, on the other hand - how many has the average buyer used before? Probably none. Exactly. So, I wonder if this is about returning a RIM tab or just returning something they do not need?
A friend manages a large PC store in the area. When the netbook hype started, up to 70% of all netbooks were returned within days. Either for money back or for a proper laptop....

imiskeen  May. 22, 2011 at 11:21

I think it's more likely that the buyers have realised they have backed the wrong horse and decided to get an iPad. Tabs can hardly be compared to net books. I don't see apps like touchAble working well on anything other than a tab. The bottom line for me here is - if you buy the right tab, there is no way on earth you will return it.

JanSt / MOD  May. 22, 2011 at 12:09

that was kind of an implied point. And that is why netbooks are relevant for a comparison - I was NOT at all suggesting netbooks could replace tabs or iPads. How did you infer that?
The point is some netbook buyers are quite happy with their netbooks; they 'knew' what they were buying and why.
And many many iPad buyers are happy with their pads and will buy another one - for whatever reasons.
But as with netbooks or electric egg cookers many consumers just think they 'need' one.
And my question was: will the folks who returned their Playbooks (or Galaxy Tabs or or or) - will they ALL buy an iPad or a tab of a different brand and OS, or will some of them chalk it of a 'lesson learned - I actually don't need a tab'?
I think that is a valid relevant question, considering that so far only the iPad has had real success while every electronics manufacturer now makes or plans on making rival pads.
Few high end MP3 players in the past managed to 'kill' the iPod. Similar affair. Sony triied, Samsung etc etc they all tried. Some were actually superior in terms of actual performance, but that didn't really matter, did it? Many people realised their phone's built in player sufficed, or they opted for a cheaper whatever-brand player...
It is relevant to look at why. Before the OS wars started people returned Sony Ericsson or Nokia or Moto flops. Some would change brands, others just switched to a different model...Moto's overdoing it with the chain of Razr's was so ludicrous, that to this day not a single Irish network is selling a single Motorola device.
Looking at the 'why' is important.

imiskeen  May. 22, 2011 at 12:37

I think the "why" is fairly simple. Apple got there first with superior innovation, better marketing and third party support.

As for tabs being "Just another gadget" I see your point, but, I doubt when buying a netbook many ppl had a leviathan like the Ipad to compare them too. Most Netbook returns would surely be put down to the fact that a laptop is just too similar to a netbook.

Tabs do not really have an equivelent product to compare themselves to. Hence Apples innovation.

btw: I'm not a fanboy. I have ipad 1+2 and use them for music production. There is nothing else that can do what they do for the price you pay for them. If there was a cheaper better alternative, I would consider it.

JanSt / MOD  May. 22, 2011 at 12:52

Yeah, so I think we're actually in agreement.
You have possible seen the article here >> << about US businesses that bought iPads while the majority had 'no idea' what to use them for. It's brilliant, and I think only Apple can create that kind of effect. And no, I'm not an Apple fanboy, either. NOR Android or any other flavour.


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