BlackBerry promises cheaper BB10 handsets 'but it will take time'

BlackBerry promises cheaper BB10 handsets 'but it will take time'Earlier this week we reported that the immediate future for BlackBerry involved only slight variations on the basic Z10 and Q10 form factors that BlackBerry 10 is launching with.

What we didn't cover, however, was price, but it seems that just like variations on the basic design we've seen so far, significant moves in terms of price – and specifically a move downwards – will be something you'll just have to wait for.

To be fair, nobody expected the Z10 (or the Q10, for that matter) to be cheap. But it's a popular belief right now that the real gains in an ever-more mature smartphone market are now to be found at entry level price points.

So a downward move in price is seen by many as a logical way for BlackBerry to engineer an upward move in market share. And it seems the company is by no means deaf to such logic.

“Specifically we will have devices for all segments of the market,” UK and Ireland BlackBerry MD Rob Orr told Pocket-lint. “Over the course of time we will bring BlackBerry 10 to all the segments of the market, but it will take time.”

Until the BB10 range fills out, you'll still have the option to sign up for the existing BlackBerry 7 lineup. “We will continue selling BB7 devices for the very foreseeable future,” Orr confirmed. “BB7 is a proposition that continues to sell well in certain segments of the market.”

With no new BB7 models being planned and no upgrade path to BB10, the BlackBerry OS 7 lineup is only likely to continue selling well at heavily reduced prices now that the new generation is here.

But conversely, none are recent releases anyway so their development is long since paid for, and a clear price difference to the BB10 handsets means there's little chance of cannibalisation.

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4 comments

testin  Feb. 7, 2013 at 20:11

Once they are taken over I would guess...

Pondlife  Feb. 7, 2013 at 21:52

“BB7 is a proposition that continues to sell well in certain segments of the market.”

Well it was, whether it still will now bb10 is here is yet to be determined.

Stelph  Feb. 8, 2013 at 09:23

I hope they are able to produce cheaper phones in a "non-annoying" way, by that I mean the usual way that a lot of companies seem to have done it is by taking features out that really shouldnt cost all that much to include anyway and just cutting into their profit margins.

For example, Nokia and the wireless charging - Not in the 620, would it cost that much to include it Nokia? Or at least have an optional case that would include it? No course not cause then it would cut into the feature set of the larger profit margin phones of the 820 and 920 and we wouldnt want that would we....

Tentacool  Feb. 8, 2013 at 16:08

Make smaller phones, you ar*eholes

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