Leaks are part and parcel of the mobile merry-go-round these days, but one man looking to change that is BlackBerry boss John Chen.
Writing on the Inside BlackBerry blog, Chen promised “strong action” would be taken against anyone caught leaking company info or details of upcoming products to the wider world.
“One of the most frustrating things for all of us at BlackBerry is when a critical and confidential project is reported in the media before we are ready to discuss it,” Chen wrote in a post published yesterday.
“This is why I want to make you aware that, right now, we are pursuing legal action against a party who stole confidential information about a future BlackBerry product and made that information public,” the BB boss revealed.
“This person falsely posed as an employee of one of our carrier partners to obtain access to secured networks.”
It isn't clear exactly what information we're talking about, but a likely candidate is the recent leak of details surrounding the BlackBerry 10.3 OS update, including codenames for future devices and info on BlackBerry's voice assistant software – BB's answer to Apple's Siri, Google Now and Microsoft's Cortana.
Chen does acknowledge that leaks are normally a reflection of enthusiasm and curiosity from individuals who're likely to be among the most loyal fans of the BlackBerry brand, but stresses that “when curiosity turns to criminality, we must take strong action”.
We can understand Chen's desire to keep BlackBerry a straight-laced and serious business brand, and how BlurryCam images and leak-driven fan speculation can be hard to reconcile with that image.
But press attention of any kind keeps you in the public eye, and because leaks are normally spread by insiders who are actually fans of the company they're talking about, very little of it tends to be openly negative.
Plus there's the simple question: does BlackBerry really want to be less in the news than it is right now? We're not sure that's a wise move there, John.