BlackBerry Q10 sales projection: ‘tens of millions’, says Heins

BlackBerry Q10 sales projection: ‘tens of millions’, says HeinsI’ll be careful what I say about the BlackBerry Q10 lest I incur the wrath of the BlackBerry massive. Seriously, fantastic comment action last night, guys. And it’s still going.

Sticking with the facts, but stifling a minor giggle, CEO Thorsten Heins reckons the BlackBerry Q10 is on course to sell “tens of millions”. Holy mother of all things QWERTY.

That’s the good word, as I said, from Captain Heins himself, who’s been relaying exceptionally optimistic speech bubbles to Bloomberg.

“We have very, very good first signs already after the launch in the U.K.,” crooned Heins, possibly whilst sipping on a cocktail. “This is going into the installed base of more than 70 million BlackBerry users so we have quite some expectations. We expect several tens of million of units.”

The mention of “very good first signs” referring, of course, to the BlackBerry Q10 selling out in Selfridges despite the colossal £580 asking price.

To be clear, no one at Mobot is laughing at the BlackBerry Q10. Au contraire, I’d definitely consider it if it were a little cheaper. I dare say Jan potentially likes it too (though it’s hard to keep track of his increasingly insane rants).

It’s price that’s the main concern, but if the BlackBerry Q10 does indeed sell tens of millions, we’ll be the first to say: “Third ecosystem!”

Read more about: BlackBerry 10

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11 comments

matt101101 / MOD  Apr. 30, 2013 at 18:38

Seriously, fantastic comment action last night, guys.
Thank you, thank you, thank you...you're far too kind :p.

JanSt / MOD  Apr. 30, 2013 at 19:25

Seriously, fantastic comment action last night, guys.
Thank you, thank you, thank you...you're far too kind :p.


Us mods... always saving the "talent's" butt :p

rash  Apr. 30, 2013 at 20:26

I have a Z10 even so I still think this is way too optimistic!

If BB are able to sell enough to bring them back into profit (and crucially increasing subscribers) then I will consider it an excellent job well done.

BB10 is not going to take the world by storm, but slowly slowly it will easily challenge iOS and Android. Give BB10 another 12 months or so.

JanSt / MOD  Apr. 30, 2013 at 23:10

Good point actually. It took Android quite some time to gain traction. But: Android has a gigantic OEM alliance... BB is BB.

socialjeebus  May. 1, 2013 at 09:28

I hope it does. But then again I also hope annualised Disney Star Wars doesn't kill its legacy and Liverpool win the title next season.

mightyforest  May. 1, 2013 at 09:37

disney hopefully wont kill off star wars, the other 2 are laughable :)

Stelph  May. 1, 2013 at 10:19

Itll be interesting to see how this pans out, personally I think BB missed a trick by not making pricing the Q10 a lot lower and making it more of a mid range priced phone (£299 perhaps) whilst keeping the Z10 as the premium device, that way they would be encouraging the benefits of the fuill touchscreen phone whilst still supporting those people who are firmly blackerried and also providing a way in and upgrade path for new people to BB

JanSt / MOD  May. 1, 2013 at 10:42

Itll be interesting to see how this pans out, personally I think BB missed a trick by not making pricing the Q10 a lot lower and making it more of a mid range priced phone (£299 perhaps) whilst keeping the Z10 as the premium device, that way they would be encouraging the benefits of the fuill touchscreen phone whilst still supporting those people who are firmly blackerried and also providing a way in and upgrade path for new people to BB

+1

Q10 on Amazon dot De => €875 sim-free! That is an iPhone 5 AND a Nexus 7!

The networks here in Ireland have been sitting on unsold Bold 9900 for 12 months now. Still around €500 on prepay... ffs!!! And they add another overpriced QWERTY so they can compete together with what? The Samsung [email protected] and 5 Ashas?

matt101101 / MOD  May. 1, 2013 at 12:43

Itll be interesting to see how this pans out, personally I think BB missed a trick by not making pricing the Q10 a lot lower and making it more of a mid range priced phone (£299 perhaps) whilst keeping the Z10 as the premium device, that way they would be encouraging the benefits of the fuill touchscreen phone whilst still supporting those people who are firmly blackerried and also providing a way in and upgrade path for new people to BB

+1

Q10 on Amazon dot De => €875 sim-free! That is an iPhone 5 AND a Nexus 7!

The networks here in Ireland have been sitting on unsold Bold 9900 for 12 months now. Still around €500 on prepay... ffs!!! And they add another overpriced QWERTY so they can compete together with what? The Samsung [email protected] and 5 Ashas?

As I said to that guy on here yesterday, it's not hard to own a category of one...just having a high end QWERTY, even if you don't actually sell any, qualifies you for 100% market share of that sector.

ProfCynic  May. 3, 2013 at 12:51

If Selfridges performed as their PR states, they sold 2K units in 3 stores in 2 hours.

That's one every 12 seconds, non-stop.

Has any journalist or analyst in the world ever bought a phone from a CPW store? In 12 seconds?

JanSt / MOD  May. 3, 2013 at 20:39

If Selfridges performed as their PR states, they sold 2K units in 3 stores in 2 hours.

That's one every 12 seconds, non-stop.

Has any journalist or analyst in the world ever bought a phone from a CPW store? In 12 seconds?


Good point - and one I kind of covered repeatedly when I pointed out that apparently (according to numerous 'witnesses') the bulk of those 2,000 handsets were bought by pros - in batches of 20 and more!!! That is why I also questioned the relevance of those sales figures, because those 2,000 handsets were obviously not yet in the hands of endusers.
Selling 2,000 handsets to 100 people is no different to companies bragging about units "shipped" versus ACTUALLY SOLD to consumers!

As already said: I really wish BB all the success they can get and then some. I enjoyed various BBs. For every shortcoming they have, they offer something other smartphones don't. It's all about personal preferences and priorities. Those vary from person to person.
One person's Android is another's iPhone or Lumia...

But faux success stories and trolly hype do not help anyone.

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