For many traditional BlackBerry users, the arrival of the QWERTY-packing Q10 – and not the all-touch Z10 that's already here – will represent the moment the BlackBerry 10 revolution truly kicks off.
But be warned, getting on the Q10 bandwagon is going to cost you: the BlackBerry Q10 has been priced SIM-free at a pocket-draining £529.98.
Unlocked-Mobiles is willing to take your money – and a lot of it too – for the privilege of pre-ordering the Q10, and says stock will be arriving on April 26, which is consistent with existing information we've heard so far.
Given BlackBerry's rich history with QWERTY, the fact that the full-touch Z10 would launch ahead of the button-friendly Q10 was initially seen as controversial when the news emerged mid-last year.
But in truth, it's likely only that same history that's seeing BlackBerry keep faith with QWERTY at all, considering there have been precisely zero other mid- to high-end keyboard-equipped smartphones launched recently.
If you do reckon the Q10's price is worth paying (or decide to grab it on contract, which will be way more affordable in the short term), you'll be getting a device with a square 3.1in Super AMOLED touchscreen with a 720 x 720 resolution.
On the inside it has a dual-core 1.5GHz processor, 2GB of RAM, 16GB of internal storage plus 8MP/2MP cameras and both 4G and NFC support.
As such it's a huge step forward specification-wise on classic QWERTY BlackBerrys such as the Bold 9900. But with the modern aversion for buttons, it'll still be doing well to sell anywhere nearly as well.
For the record, BlackBerry has pointed out that it has yet to tell anyone the price or on-sale date for the BlackBerry Q10, so Unlocked-Mobiles is either acting on its best guess or has someone on the inside feeding it info.