A survey conducted by uBar on behalf of Pocket-lint shows that BlackBerry phones aren’t just for suit-wearing business types. Yep, they’re all the rage with the yoof too, “LOL”.
The survey looked at BlackBerry contract sales through Phones 4u, and showed that half were sold to 16-25 year-olds. What do you mean people over 25 are no longer “young”? *sob*
Furthermore, over two thirds of 550 16-25 year-olds said they were currently rocking a BlackBerry. That’s a heck of a lot of QWERTY-toting kids.
The popularity of BlackBerry Messenger – sorry, BBM – is a huge factor. Almost three quarters of the youngsters questioned cited BBM as a major selling point. Meanwhile, only 35% reckoned BlackBerry OS was a key feature.
Phones 4u’s Marketing Director, Russell Braterman, said: “BlackBerry has been steadily expanding from its original business heartland, and today is at least as much about a youth audience who are attracted to its social capabilities, BBM and its brand relevance.”
Despite all the noise about Android these days, it’s BlackBerry OS and iOS that are vying for the top spot in the UK. BlackBerry OS actually surpassed iOS for a couple of months at the end of 2010. “Third ecosystem” indeed.