Best friends Apple and Google are currently racing to launch their respective music streaming services, with a recent(ish) rumour suggesting Apple might get started as early as this quarter. With only 30-odd days left till April, don’t hold your breath.
Bloomberg is the latest to chime in, with sources whispering that Google’s music streaming service is set to land in the second half of the year.
That’s the story according to not one but “two people with knowledge of the situation”, who promise that Google is set to take on Spotify in the music streaming arena.
Team Mountain View already sells music through Google Play, and offers a cloud storage facility, but music streaming is a different kettle of fish.
It seems inevitable at this stage; it’s more a question of when as opposed to if, and one of the sources in particular points to Q3.
Ironing out licensing deals will be key, and the sources reckon negotiations are underway. Needless to say, Google has declined to comment on the rumour.
That’s all we have to go on at the moment, but we expect Google’s offering would have an ad-supported service and a premium option sans ads, which is pretty much par for the music streaming course.