‘Who or what the hell is BLU Products?’ was the question on my lips as soon as this one hit my virtual desk. Some sort of US manufacturer, apparently; founded in 2009 and headquartered in Miami.
In any case, it’s laying claim to a “world’s first”, by launching a smartphone with both dual-SIM capabilities and a Super AMOLED display. Just what we’ve been crying out for.
Other BLU Vivo 4.3 specs include a MediaTek MT6577 dual-core 1GHz Cortex-A9 CPU, an 8MP rear camera, and Ice Cream Sandwich (Android 4.0). No prizes for guessing how large the display is.
"We are extremely excited as we continue to pioneer the growing demand of Dual SIM handsets in emerging markets by offering the most outstanding Dual SIM smartphone available anywhere in the world today." screamed Samuel-Ohev-Zion, CEO of BLU Products.
The BLU Vivo 4.3 will touch down with “major US retailers” in September this year, with an MSRP of $249.99. It’ll “soon follow” in Latin America and “parts of Asia”, but no word on a European or UK release at this stage. Bothered?