Hang on – was that Boeing in there, I hear you ask? Indeed it was – the aerospace giant is the latest to sign on the lime green dotted line, and is expected to launch its own Android smartphone later this year.
But before the industry giants start casting their eyes around nervous at the prospect of this new arrival on the mobile scene, it's probably worth pointing out that the Boeing Phone isn't being aimed at the ordinary mobile punter.
It's specifically being developed for government and military types, and will have some pretty serious security measures on board. According to the National Defense Magazine, which surfaced the story, Boeing is looking to undercut rival devices, which typically go for between $15,000 and $20,000. Yes, each.
Boeing reckons the device will appeal to those who need uncompromised security but still want the consumer-level features, familiar interface and access to popular apps that Android offers.
You'll have to make do with Android 2.3 Gingerbread it seems, as the device is reportedly already reaching the end of its development period.
We'd promise you a review of the Boeing Phone once it's released but given how exclusive it's likely to be, (appalling Friday afternoon pun alert) we're not sure that one's going to fly.