British consumers buying small tablets online, using them to buy further online goodies

British consumers buying small tablets online, using them to buy further online goodies# Can you feel the love tonight? It’s the circle of life. # Or something. I’ve never actually seen The Lion King.

There is some vague relevance here, with the news that consumers are buying lots of small tablets on eBay, and in turn using them to buy even more stuff online, like a lion doing a poo and fertilising the grass, which is in turn eaten by the antelope. Delicious.

That’s the word from the stat fans at Conlumino, who reveal that a fairly significant 60% of tablets bought from eBay over the past three months were small chaps like the Google Nexus 7 and iPad mini.

Forced to explain their tablet purchases at virtual gunpoint, 43% of 1,205 tablet-buying respondents explained that they merely wanted – in T3’s words – “something that fits in a handbag”. That’s a pretty expensive bag-filler, friend, though I suspect they specifically mean something more portable than a laptop or a comparatively cumbersome 9.7in tablet.

A whopping 80% of respondents use their tablets to shop, while 60% reckon they’ll do even more Christmas shopping thanks to the convenience of the tablet. Yeah, it is pretty easy just to fire up Amazon/eBay and go wild.

Furthermore, a guy from eBay says people who shop on tablets and desktops spend on average twice as much on the bidding site as desktop-only counterparts.

Olivier Ropars, senior director of mobile stuff at eBay Europe, declares: “Shoppers want convenience, speed and choice – they want to shop anytime, anywhere, on any device, and we’re really seeing this in the run up to the festive period.

“However mobile shopping isn’t just for Christmas, it’s here to stay. Therefore in the New Year it’s crucial for retailers to think about their virtual shop window and what that looks like from a smartphone or increasingly, a tablet.”

Read more about: Apple iPad miniApple iPad mini 2Google Nexus 7Google Nexus 7 (2013)

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JanSt / MOD  Dec. 18, 2013 at 11:18

"British consumers" ... are there "British non-consumers"?

matt101101 / MOD  Dec. 18, 2013 at 14:49

"British consumers" ... are there "British non-consumers"?
Unlikely, but there are non-British consumers, to whom this data does not necessarily apply.

JanSt / MOD  Dec. 18, 2013 at 16:25

So, "bleeding Brits" would've done? :p

matt101101 / MOD  Dec. 18, 2013 at 17:57

So, "bleeding Brits" would've done? :p
Aye, it would.


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