Brits like apps, don’t like paying for them

Brits like apps, don’t like paying for themKPMG has released the results of its fifth annual Consumer & Convergence Survey: The Converged Lifestyle. There’s a lot of stuff in there about tech, but one of the most interestingest bits concerns Brits and apps.

While 88% of us have downloaded at least one smartphone app, a fairly significant 38% have never forked out for one. Eek.

Of course, those results don’t take into account the fact that many apps – let’s take Angry Birds on the Android Market as an example – are available for free with ads.

Or how about the increasingly popular freemium model (which we’re really not a big fan of). That’s where apps are available for gratis, but with lots of cheeky content available for purchase within the app.

And then there are applications that are genuinely just free - no ads, no freemium stuff - like Skype, Facebook, Twitter, Shazam, IMDB… all those guys.

So, yes, we Brits may be stingy, but don’t forget those other revenue streams, chaps. I'm just saying.

Add a comment
8 comments

JanSt / MOD  Dec. 7, 2011 at 11:24

But you pay for Kidney pie and baked beans? Gosh, what a people :p

Treab  Dec. 7, 2011 at 11:27

i dont know anyone whos eaten a kidney pie...

now heres a sack of potatoes ;)

JanSt / MOD  Dec. 7, 2011 at 11:34

Potatoes rule :p

Treab  Dec. 7, 2011 at 11:41

good its all you lot are getting ;)

historical jokes... never thought i would see the day...

Stelph  Dec. 7, 2011 at 12:27

I could just go for a steak and kidney pie right now mmmmmm

matt101101 / MOD  Dec. 7, 2011 at 14:44

Nom nom nom....steak and kidney pie....hmmmm ;).

Stelph  Dec. 7, 2011 at 16:18

I vote adding a pie to the avatar accessories!

matt101101 / MOD  Dec. 7, 2011 at 17:29

I second that, you can't beat a good pie!

Email:

You don't need an account to comment. Just enter your email address. We'll keep it private.

Comment: