KPMG has released the results of its fifth annual Consumer & Convergence Survey: The Converged Lifestyle. There’s a lot of stuff in there about tech, but one of the most interestingest bits concerns Brits and apps.
While 88% of us have downloaded at least one smartphone app, a fairly significant 38% have never forked out for one. Eek.
Of course, those results don’t take into account the fact that many apps – let’s take Angry Birds on the Android Market as an example – are available for free with ads.
Or how about the increasingly popular freemium model (which we’re really not a big fan of). That’s where apps are available for gratis, but with lots of cheeky content available for purchase within the app.
And then there are applications that are genuinely just free - no ads, no freemium stuff - like Skype, Facebook, Twitter, Shazam, IMDB… all those guys.
So, yes, we Brits may be stingy, but don’t forget those other revenue streams, chaps. I'm just saying.