A survey conducted by Info Solutions Group on behalf of PopCap (developer of Bejewled and the awesome Plants vs Zombies) suggests that half of all mobile users have played a game on their phone at some point.
2,425 mobile users across the UK and US were quizzed about their mobile gaming habits. It’s estimated that 73% of UK mobile owners have played games on their phones, compared to just 44% in the US.
Three quarters of mobile gamers were classed as “avid”, having played a mobile game in the past week.
Backing up the notion that games aren’t just for kids, the average age of a mobile gamer is 39.3, while avid gamers are slightly younger, at 38.
Smartphone owners are more keen on gaming than their “standard” or “web-enabled” brothers, with 83% playing in the past week. 45% of smartphone users are estimated to play games on a daily basis.
In 2009, only 17% of mobile gamers played primarily on their phones. At that time, 53% said they favoured their computers for gaming. However, in 2011, over half of avid gamers favour their phones.
Head over to Info Solutions Group for the full report.