According to ABI Research, there are more than 220 tablets on the market. Is that all? I thought ViewSonic alone had churned out 200+.
However, the focus of ABI’s latest report is budget tablets (which it defines as those sub-$400), and it reckons they’ll account for 60% of the market come 2016.
The iPad has been dominant since it launched two years ago, however the 7in Amazon Kindle Fire shook up the market when it landed with a $199 price tag last November, reportedly shifting a million units a week over Christmas.
ABI expects manufacturers to follow Amazon’s lead, with smaller tablets weighing in under $400. It’s clearly a recipe for success. Indeed, the iPad 2 now starts at $399.
Jeff Orr, group director of consumer research at ABI, adds: “The majority of new entrant media tablet models have been in the sub-$400 segment that focuses on growth markets like India and China. The strong wave of growth in this segment over the next few years is expected to be driven by the adoption in emerging markets.”
In 2011, 75% of tablets were of the larger, more expensive variety, largely thanks to the iPad 2, but times they are a-changin’.