Budget tablets to hold 60% market share by 2016

Budget tablets to hold 60% market share by 2016According to ABI Research, there are more than 220 tablets on the market. Is that all? I thought ViewSonic alone had churned out 200+.

However, the focus of ABI’s latest report is budget tablets (which it defines as those sub-$400), and it reckons they’ll account for 60% of the market come 2016.

The iPad has been dominant since it launched two years ago, however the 7in Amazon Kindle Fire shook up the market when it landed with a $199 price tag last November, reportedly shifting a million units a week over Christmas.

ABI expects manufacturers to follow Amazon’s lead, with smaller tablets weighing in under $400. It’s clearly a recipe for success. Indeed, the iPad 2 now starts at $399.

Jeff Orr, group director of consumer research at ABI, adds: “The majority of new entrant media tablet models have been in the sub-$400 segment that focuses on growth markets like India and China. The strong wave of growth in this segment over the next few years is expected to be driven by the adoption in emerging markets.”

In 2011, 75% of tablets were of the larger, more expensive variety, largely thanks to the iPad 2, but times they are a-changin’.

Read more about: Amazon Kindle FireApple iPad 2

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13 comments

JanSt / MOD  Mar. 25, 2012 at 18:02

Good gosh, call the Nobel committee! The Stating-The-Obvious nomination is in!

Also: a president will win this year's US elections #2

Pondlife  Mar. 25, 2012 at 18:21

Set the limit for budget a bit high didn't they.

Treab  Mar. 25, 2012 at 18:28

Personally budget should be $250... not $400

JanSt / MOD  Mar. 25, 2012 at 19:45

1 $ = 10 p no?

Treab  Mar. 25, 2012 at 20:46

no... should be but its around 1$ = 66.6p

1,5 to the pound on average.

Pondlife  Mar. 25, 2012 at 20:49

I be thinking that were a joke somehow.

Treab  Mar. 25, 2012 at 20:51

I be thinking that were a joke somehow.

But jan has no sense of humour.

matt101101 / MOD  Mar. 25, 2012 at 20:54

I be thinking that were a joke somehow.

But jan has no sense of humour.


He's German, after all...

Pondlife  Mar. 25, 2012 at 21:10

Must have, he bought the N9?

Treab  Mar. 25, 2012 at 21:42

I be thinking that were a joke somehow.

But jan has no sense of humour.


He's German, after all...


but also part irish.... surely after this long some sense of humour should of rubbed off on him..

JanSt / MOD  Mar. 25, 2012 at 21:51

I'll ignore that you called me "part irish", Schweinehund. Because it's Sunday.

Treab  Mar. 25, 2012 at 22:19

I'll ignore that you called me "part irish", Schweinehund. Because it's Sunday.

whats up my little leprechaun...

matt101101 / MOD  Mar. 25, 2012 at 23:24

I'll ignore that you called me "part irish", Schweinehund. Because it's Sunday.

On an unrelated note, I've always wondered (well since I did my German exams), how rude is that in Germany?

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