The entry level smartphone market is going to be a hard-fought battle-ground in 2012 and today we've heard a bit more about one of the Android contenders getting set to take up the fight – the LG Optimus L3.
The L3 – or the E400 is it's also being dubbed – has shown its face on a Swedish online retailer, and given the timing we're pretty sure we'll be hearing a lot more about this one at Mobile World Congress next month.
Just like Samsung with its Galaxys and Sony Ericsson with those endless Xperias, hearing the Optimus name immediately tells us LG plus Android, but this is aimed at a very different end of the market to the 3X and the CX2 we've already heard about.
And at the budget end it's less about attention-grabbing innovation than about simply delivering a predictable foundation of all-round features at an attractive price, and by and large that's playing into LG's hands.
Looks-wise it's an unoffensive handset, with a design that's neat rather than attractive, and we're told it'll be available in black and white versions.
In terms of specs, aside from a middle-of-the-road 3.2in QVGA touchscreen and the Android 2.3 OS chops we've already mentioned, the L3 will also feature a 3-megapixel camera, support for microSD cards up to 32GB, along with Wi-Fi, GPS, an FM radio and a standard headphone jack.
That's all we have to go on so far, but with an expected SIM-free price of around €145 (£120-odd) that's probably about all we can realistically expect.