If you’ve been alive this week, you’ll be entirely aware that Apple unveiled the latest in its range of iDevices, a little something called – no, not the iPad 3, iPad 2S or iPad HD, but – “the new iPad”. Way to confuse the hell out of everyone, Apple. Presumably it’ll be followed by the newer iPad, newest iPad, newerest iPad…
During the keynote, Apple revealed that pre-orders for the new iPad would start that very day, Wednesday, and almost immediately the various Apple sites melted.
The US Apple site was, unsurprisingly, first to come back up, while UK consumers hungry for new iPad beaver were left staring at a “we’re working to update the store for you” error message, or words to that effect.
Admittedly I was one of those hungry consumers, keen to avoid a repeat of last year, when the iPad 2 popped up with an initial shipping time of 2-3 weeks, very quickly rising to 4-5 weeks. Incidentally, last year’s fury was fully documented in Apple rant #368: “iPad 2 is here.” Not it’s not.
The thing that bothered me was: surely Apple knew when the UK site would go live and when it’d start accepting new iPad pre-orders. Rather than tell us: “Come back at 11pm”, thousands of people were left hitting Refresh for hours on end, like some sort of bizarre psychological button-tapping experiment. Mind you, it’s all about traffic, eh?
Around 11.30pm (if my aging memory serves me correctly), the UK Apple site came back to life, and all seemed well. Ready to spend several hundreds of pounds on the new iPad, me? Damn straight!
Alas (I should’ve known it was too good to be true), despite getting pretty far into the order process and enjoying the simultaneous joy and crushing resentment that comes with giving Apple another 500-odd quid, I was repeatedly slapped with the following error message:
Oops indeed. And back to the homepage we go.
I say “repeatedly”; I must’ve seen the error message a good dozen times. Maybe more. The best (i.e. most annoying) thing about it was that I had to log in with my Apple ID each and every freakin’ time. I just furging told you my email address and password, you bar stewards.
The error message popped up at various stages, sometimes at the very last hurdle, but things got worse when I couldn’t even log into my bloomin’ account. Bah!
It got to the point where I really started to question whether or not I wanted the new iPad, and I figure there must’ve been a fair few people who decided not to jump through Apple’s fiery hoops. Humiliation seems to be a pre-requisite for grabbing new iDevices at launch, unfortunately. If it hadn’t been for last year’s wait time, I’d already be the proud owner of an iPad 2, but I’m impatient. And insane, clearly.
Anyway, I kinda need the new iPad for work purposes, and as such I had to get down on my knees and, er, worship Apple for a while. I think it was around 1am when I finally got my order through, some 90 minutes after the site was resurrected. Thanks, Apple. I hate you.
And then I cried myself to sleep. The end.