Buying “the new iPad” was not fun

Buying “the new iPad” was not funIf you’ve been alive this week, you’ll be entirely aware that Apple unveiled the latest in its range of iDevices, a little something called – no, not the iPad 3, iPad 2S or iPad HD, but – “the new iPad”. Way to confuse the hell out of everyone, Apple. Presumably it’ll be followed by the newer iPad, newest iPad, newerest iPad…

During the keynote, Apple revealed that pre-orders for the new iPad would start that very day, Wednesday, and almost immediately the various Apple sites melted.

The US Apple site was, unsurprisingly, first to come back up, while UK consumers hungry for new iPad beaver were left staring at a “we’re working to update the store for you” error message, or words to that effect.

Admittedly I was one of those hungry consumers, keen to avoid a repeat of last year, when the iPad 2 popped up with an initial shipping time of 2-3 weeks, very quickly rising to 4-5 weeks. Incidentally, last year’s fury was fully documented in Apple rant #368: “iPad 2 is here.” Not it’s not.

The thing that bothered me was: surely Apple knew when the UK site would go live and when it’d start accepting new iPad pre-orders. Rather than tell us: “Come back at 11pm”, thousands of people were left hitting Refresh for hours on end, like some sort of bizarre psychological button-tapping experiment. Mind you, it’s all about traffic, eh?

Around 11.30pm (if my aging memory serves me correctly), the UK Apple site came back to life, and all seemed well. Ready to spend several hundreds of pounds on the new iPad, me? Damn straight!

Alas (I should’ve known it was too good to be true), despite getting pretty far into the order process and enjoying the simultaneous joy and crushing resentment that comes with giving Apple another 500-odd quid, I was repeatedly slapped with the following error message:

Buying “the new iPad” was not fun

Oops indeed. And back to the homepage we go.

I say “repeatedly”; I must’ve seen the error message a good dozen times. Maybe more. The best (i.e. most annoying) thing about it was that I had to log in with my Apple ID each and every freakin’ time. I just furging told you my email address and password, you bar stewards.

Buying “the new iPad” was not funThe error message popped up at various stages, sometimes at the very last hurdle, but things got worse when I couldn’t even log into my bloomin’ account. Bah!

It got to the point where I really started to question whether or not I wanted the new iPad, and I figure there must’ve been a fair few people who decided not to jump through Apple’s fiery hoops. Humiliation seems to be a pre-requisite for grabbing new iDevices at launch, unfortunately. If it hadn’t been for last year’s wait time, I’d already be the proud owner of an iPad 2, but I’m impatient. And insane, clearly.

Anyway, I kinda need the new iPad for work purposes, and as such I had to get down on my knees and, er, worship Apple for a while. I think it was around 1am when I finally got my order through, some 90 minutes after the site was resurrected. Thanks, Apple. I hate you.

And then I cried myself to sleep. The end.

Read more about: Apple iPadApple iPad 2Apple iPad 3iOS

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25 comments

JanSt / MOD  Mar. 9, 2012 at 13:17

Lewis, pull yourself together.

martinconroy  Mar. 9, 2012 at 14:29

Ordered one in the morning with no problems :)

Looking forward to this time next week

JanSt / MOD  Mar. 9, 2012 at 14:32

Ordered one in the morning with no problems :)

Looking forward to this time next week

Hope you gave them the right address. Mine ;)

RiKx  Mar. 9, 2012 at 14:45

I don't even know where to begin...I wonder why this apple mind trickery doesn't work on me. Maybe it only works on the weak minded (or heavy walleted).

Pondlife  Mar. 9, 2012 at 15:00

Wonder why it's so time consuming for them to add six new ipads to their store.

JanSt / MOD  Mar. 9, 2012 at 15:03

I don't even know where to begin...I wonder why this apple mind trickery doesn't work on me. Maybe it only works on the weak minded (or heavy walleted).

genetics ;)

matt101101 / MOD  Mar. 9, 2012 at 15:55

I want to see/feel "The New iPad" before I lay down a shed load of cash to buy one.

Then after seeing/feeling it no doubt my wallet will feel significantly lighter :p.

corgi74  Mar. 9, 2012 at 16:09

Ordered mine 8am yesterday no problems.
Actually I ordered a 16gb yesterday but the wife told me to cancel it and get a 32gb!!! So at one point I had 2 preordered. Maybe I should have kept the 16gb and sold it on.

Can't wait till next Friday

JanSt / MOD  Mar. 9, 2012 at 16:36

The irish Apple store is still listing the iPad 2 as the greatest and newest thing ever hahaha

Treab  Mar. 9, 2012 at 16:42

aha further proof ireland is backwards ;)

Pondlife  Mar. 9, 2012 at 16:42

Still same price too?

JanSt / MOD  Mar. 9, 2012 at 16:44

Still same price too?

No, they knocked €80 off the 16GB iPad 2 in all irish shops... (NOW €399)

matt101101 / MOD  Mar. 9, 2012 at 16:50

£333, then. Which is pretty close to the £329 Apple are charging here in the UK. The refurb store is selling them for £289 (all prices based on the 16gb Wi-Fi model)

Andy247  Mar. 9, 2012 at 18:12

This isn't an attempt at baiting anyone, but other than when I went specifically to look for what';s changed in the new iPad model, which is, disappointingly, not much, I haven't seen the same level of hysteria surrounding an Apple release. A sign that society has grown more sane, or just that the media don't love Tim Cook as much as Steve Jobs, but surely you can't deny it was more subdued in the mainstream press this time around?

g_horricks  Mar. 9, 2012 at 18:20

Me: "Siri, wake me up at 3am"....
Siri : "Setting your alarm for 3am"

2:57 - I wake up early and go to Apple's site and order the iPad newererererer... done.

problems???? Yes... I spent from 7pm until 11:30 trying to refresh.

Pondlife  Mar. 9, 2012 at 18:23

Tbh there's only minor things I'd like them to have changed that they didn't well other than the things you know they won't change. Seems pretty decent to me for a change and more likely to hop on board with less hype.
No idea about mainstream press tbh, don't really take their opinions seriously enough to waste time on them.

Treab  Mar. 9, 2012 at 18:33

Me: "Siri, wake me up at 3am"....
Siri : "Setting your alarm for 3am"

2:57 - I wake up early and go to Apple's site and order the iPad newererererer... done.

problems???? Yes... I spent from 7pm until 11:30 trying to refresh.


just think bro... with your new ipad... you ...can.... T talk to siri?

matt101101 / MOD  Mar. 9, 2012 at 20:44

^^^ Man has a point.

Treab  Mar. 9, 2012 at 21:32

maybe thats the upgrade for the ipad 4?

matt101101 / MOD  Mar. 9, 2012 at 21:39

That and a quad-core CPU I'd guess. Tbf though, Siri is pretty useless once the novelty has worn off. I mean how often do you use the voice features on your S2?

Treab  Mar. 9, 2012 at 21:54

it has voice features :3 seriously though.. i have enough bother with predictive text let alone voice recognition software

matt101101 / MOD  Mar. 9, 2012 at 21:58

Yeah, double tap the home button, it's powered by VLingo (it's sh*t, btw). i love predictive text, it always just seems to know what I want to say :p.

matt101101 / MOD  Mar. 9, 2012 at 21:58

I thought VLingo was so awful I used Root Explorer to remove the APK files that made the app work...

Treab  Mar. 9, 2012 at 22:02

i sent a text supposed to be...

"evening what chu upto atm"

sent as

"evening what church upto atm"

hehehe

matt101101 / MOD  Mar. 9, 2012 at 22:09

Not too bad considering "chu" isn't actually a word :p.

It wasn't its ability to understand me that was bad it was the fact the app kept popping up whenever I accidentally double tapped the home button, there's no way to turn it off (bar deleting the APK).

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