Bye bye Bada? Samsung focusing only on Android and Windows Phone for now

Bye bye Bada? Samsung focusing only on Android and Windows Phone for nowEldar Murtazin hasn't been in the best form in recent... well, years, but here's one he might have got one right in May when he predicted Samsung's home-made Bada OS had just one year to live.

Sammy fan site SamMobile reckons both Bada and Tizen – seen by some as its effective successor – have been shelved by now so that the company can concentrate fully on Android and Windows Phone.

The report makes zero mention at all of where this information is actually coming from, but from the outside it certainly seems plausible.

Samsung may be a hugely dominant force right now, but it only need look at HTC for a case study of what happens when you rest on your laurels. And it also won't want Nokia to become too dominant on Windows Phone, especially with WinPho 8 Apollo likely to boost the platform's market share steadily upwards and plenty of other players looking to step up their involvement.

Bada was first developed as a low-end OS for entry-level devices, and handsets such as the Wave family have actually done rather well for themselves considering the near-total lack of any kind of advertising or general consumer awareness.

Tizen, meanwhile, is a project run by the Linux Foundation, and counts Samsung as one of its leading members. No actual consumer devices have been forthcoming yet, and Samsung (according to SamMobile, anyway) not planning to contribute further to the effort until next year won't do much to change that.

The question of course – assuming the rumours are true in the first place – is whether Bada (or indeed Tizen) is now past-tense as far as Samsung is concerned.

In a stagnating market and a struggling global economy you certainly wouldn't blame Samsung if it wanted to scale back the number of projects it's involved in, but then again given its current level of success you'd fancy it making a success of things right now no matter which platform it was focusing its efforts on.

Read more about: AndroidbadaWindows Phone

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5 comments

matt101101 / MOD  Aug. 23, 2012 at 13:02

handsets such as the Wave family have actually done rather well for themselves considering the near-total lack of any kind of advertising or general consumer awareness.
Not strictly true....they were given away on contracts that were barely any more expensive than SIM Only deals, in France. That's how Bada seems to be doing so well with no marketing behind it.

Still, I like Bada, it's a good OS and I've enjoyed using it in the past.

Pondlife  Aug. 23, 2012 at 15:03

I think it was only a backup plan for if Google's takeover of motorola had a negative impact for them. Maybe they can't be bothered fighting Apple's lawyers on another front too..

TheRealStig  Aug. 25, 2012 at 19:42

LoL

What a difference a patent trial and a couple of days can make. Samsung losing to Apple so heavily will very likely result in Tizen being fast tracked and given all the resources they can throw at it.

Murtazin would probably have been right if Samsun hadn't lost so heavily.

Pondlife  Aug. 26, 2012 at 07:07

No chance, Apple would just go for this in the courts too. Touchscreen rectangle with rounded corners and icons.
Just have to make rubbish versions of all their stuff for US market as it becomes techno black hole.

matt101101 / MOD  Aug. 26, 2012 at 11:59

No chance, Apple would just go for this in the courts too. Touchscreen rectangle with rounded corners and icons.
Just have to make rubbish versions of all their stuff for US market as it becomes techno black hole.

Becomes? With the US carriers and their late release dates and insistence on fiddling with devices before they're released, I think the US is beyond the point of saving, when it comes to mobile phone technology.

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