BlackBerry is set to close its BBM Music subscription-based music service on June 2, 2013, just two years after its introduction.
No specific reason is given, but it's safe to assume a complete lack of popularity would rank fairly high on the list. For what it's worth, though, BlackBerry does say the date is subject to change.
If you need a reminder, the premise of BBM Music's was that you pay a basic £4.99, which gave you access to your choice of 50 tunes from the cloud-based library of millions.
That isn't much, but you could add to it by sharing with your BBM mates, with each additional user letting you add another 50 to boost your collection.
It's far from a terrible idea, but it only really works if the ecosystem behind it is actually growing. Given BlackBerry's barren 2012 in terms of new product releases, we wouldn't be surprised if many BBM Music users actually finished the year with fewer tunes in their library than they started it with.
“BBM Music service will be discontinued as of 2 June 2013,” BlackBerry's email to subscribers reads. “For paying customers, April is the last month that you will be billed. In May, as your BBM contacts stop using the service, songs in your playlists will begin to turn grey and will no longer be available.
“After the service is discontinued, we recommend that you delete the app from your BlackBerry smartphone.”