Android tablets continue to gain ground on the iPad, but despite various initiatives from Google, the lack of apps specially tailored for the larger screen remains a significantly stinky problem.
Indeed, according to the analysts at Canalys, the Android tablet app problem is worse than we imagined, especially when put under the magnifying glass alongside the good old iPad.
There are almost 400,000 App Store apps tailored for the iPad, but Google can make no such claim. Not even close.
Looking at the top 50 paid and free iPad apps from the first half of 2013, a significant 30% weren’t available on Google Play at all, while a further 18% were downloadable but not optimised for tablets. Yep, that’s pretty much half.
Sticking the boot in, Canalys notes that six of the iPad apps that were present on Google Play were only available for free with intrusive ads and/or unskippable videos and the like.
“Quite simply, building high-quality app experiences for Android tablets has not been among many developers’ top priorities to date,” mourns Canalys Senior Analyst Tim Shepherd.
“That there are over 375,000 apps in the Apple App Store that are designed with iPad users in mind, versus just a fraction of this – in the low tens of thousands – available through Google Play, underscores this point.”
To be fair to Google, it’s well aware of the problem, publishing the Tablet App Quality Checklist for Android. It’s very much over to you, developers.