Carphone Warehouse has blown the roof off the stupidly cheap tablet party by cutting the price of its Avoca 7 Android tablet down to just £49 – which it says makes it the cheapest tablet in history.
That's a £50 saving on the el cheapo tablet's already pocket-friendly price of £99, and leaves other recently announced budget tablets like the Tesco Hudl and Argos MyTablet looking like overpriced trinkets.
It's a move obviously aimed at drumming up as much interest in the Avoca 7 as possible in the run-up to Christmas, and considering this is the first time we've so much as mentioned the Avoca 7 in our daily mobile musings, that's fair enough.
So with that in mind, let's take a look at the spec – and unsurprisingly it's a long way from spectacular given the asking price.
It's a 7-incher as you'd expect, and the 800 x 480 resolution means a pixel density of just 133ppi.
The processor is a 1GHz Rockchip 2926, with 512MB of RAM on board and 8GB of internal storage, with the option of adding up to 32GB more via microSD card.
You'll have to make do with a 0.3MP front-facing camera, as there's nothing round the back, and the 3,000mAh battery should be good for between 3 and a half and 8 hours, depending on how hard you drive it. Needless to say it's Wi-Fi-only.
It's Android 4.2 Jelly Bean calling the shots on the OS front, which obviously isn't the latest version of Google's platform but does at least mean full access to Google Play.
CPW says the discounted price will last as long as stocks do, at which point it'll return to the previous £99 level.