Thanks, Alcatel. We'd just about managed to move on from the whole “world's thinnest smartphone” silliness, when along comes the One Touch Idol Ultra at CES 2013, claiming to be... well, you know.
Alcatel's super-slim Idol Ultra is just 6.45mm thin, and is one of several new One Touch phones unveiled in Las Vegas today as the CES juggernaut starts getting up to speed.
The show itself only gets underway for real tomorrow, but that's not stopping Alcatel from getting in early – possibly since not that many people would listen if it waited till tomorrow.
The One Touch Idol Ultra comes in at one-fifth of a millimetre thinner than the Oppo Finder, currently accepted as the slimmest smartphone around (and not the rumoured 6.2mm ZTE Athena, which was apparently so thin ZTE is still working on how to make it actually appear).
In terms of real-world difference, 0.2mm is something in the region of the thickness of two ordinary sheets of paper. Yes, not one but two!
It also boasts a 4.7in AMOLED touchscreen and a dual-core 1.2GHz processor, and comes with Android Jelly Bean on board. Which to be fair is a decent spec for a handset whose primary claim to fame is almost completely irrelevant.
Alcatel also has the more down-market One Touch Idol to show off, which has a similar footprint to the Idol Ultra but with the focus on being light (110g) rather than slim, as well as the One Touch Scribe HD, a power-packed 5-incher rocking MediaTek's low-power MT6589 quad-core solution, which should keep the price down compared with rivals boasting rival quad-core hardware.
Alcatel is also touting a 4G-friendly One Touch Scribe HD-LTE, but has yet to dish up the specifics (though as pointed out by AhmedCentral in the comments below, it won't have the 4G radio-less MediaTek processor inside, for one thing).
In fact, beyond the headline details, Alcatel isn't giving much away at all, saying only that its range of new handsets will launch “globally” during 2013. That doesn't tell us much, but would suggest that we're almost certainly talking months not weeks.