We have mixed feelings about Chinese manufacturer Huawei, largely thanks to the failed promise that was the Ascend D1 Quad. It was s’posed to come along and undercut the big names, but ultimately failed to materialise. Bah.
Over at CES 2013, Huawei CEO Richard Yu explains that they still hope to win over the west – and even leapfrog Apple and Samsung. Aim higher, why don’t cha?
Speaking to The Verge, Yu reveals Huawei’s plan for world domination. It’s not all about China. Far from it.
"In the past people understood that the best products came from Apple or Samsung," says Yu. "We want to change this so that people understand that the best products come from Huawei. That's my target."
What makes Huawei products so good? Decades of experience, the “Asian hardware advantage”, a dash of “European” design in its software, and a generous helping of, er, spirit.
Amusingly, with regards to the Samsung Galaxy S III, Yu says: "their plastic is very cheap." Great stuff.
Huawei had a pretty decent showing at CES this year, with the Huawei Ascend W1, Huawei Ascend D2 and Huawei Ascend Mate. Fingers crossed they make it out west. Yu explains: “We need relationships with the carriers. We need some time to get trust. I don't know how much, but we are trying."