CES 2013: Qualcomm announces new naming convention

CES 2013: Qualcomm announces new naming conventionIt seems like only yesterday that Qualcomm introduced us to its S1/S2/S3/S4 naming structure, but it was in fact well over a year ago; August 2011, to be precise.

Fast-forward to January 2013 and we’re starting all over again, with some seemingly arbitrary numbers assigned to the four new Qualcomm tiers.

In a nutshell, instead of talking about the S1, S2, S3 and S4, we’ll be jawing about the Snapdragon 200, 400, 600 and 800.

The higher the number, the better the processor, making the Snapdragon 800 the new Qualcomm flagship.

Specifically, Snapdragon 200s will be found in entry-level smartphones; Snapdragon 400s will appear in “high volume smartphones and tablets”; Snapdragon 600s will be utilised in “mid-high” level devices; and the Snapdragon 800 will power premium smartphones and tablets.

As for performance, the Snapdragon 600 is said to pick up roughly from the S4, with the first devices appearing in Q2 this year.

Meanwhile, the Snapdragon 800 boasts a 75% CPU performance increase, and twice the graphics compute performance. Snapdragon 800 devices are expected around the middle of the year.

I guess it would’ve been too confusing to simply introduce the S5. Am I being sarcastic? I don’t even know any more.

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matt101101 / MOD  Jan. 8, 2013 at 18:28

The S4 Pro should have been the S5 (as it's way more powerful than the standard S4 chip and has a different GPU) and this newly announced 800 chip should have been the S6.

I have no idea why they didn't just call the new chip the S5, or at least keep the same number at the beginning of the name (100, 200, 300, 400 & the new 500), rather than change the whole naming system and the numbers associated with each performance level. The whole point in S3, S4 etc was to make it easier for consumers to understand what was powering their device, how does renaming everything and assigning it a different number help to achieve that?


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