CES 2015: Asus ZenFone 2 launches with up to 4GB of RAM, priced just $199

CES 2015: Asus ZenFone 2 launches with up to 4GB of RAM, priced just 9One of the surprise hits of 2014 was the Asus ZenFone trio. It launched fairly quietly at last year’s CES, and in August we learned that Asus was in fact struggling to meet demand. Nice work!

The Taiwanese manufacturer is going for a more streamlined approach this year, with just one Asus ZenFone 2 design, though there are a couple of slight variants, one of which rocks a whopping 4GB of RAM.

While the original Asus ZenFone trio were all fairly modest, Asus ZenFone 2 specs are somewhere around the upper mid-range.

Specifically, the Asus ZenFone 2 spec sheet kicks off with a 5.5in 1080p display with Gorilla Glass 3, yielding a pixels per inch (PPI) rating of 403. Curiously, that’s the exact same size and resolution as the LG G Flex 2 and HTC Desire 826, all three launching at CES 2015 this week. It's a conspiracy!

Further Asus ZenFone 2 specs include a quad-core Intel Atom processor, 13MP rear camera, 5MP front shooter, 16/32/64GB expandable storage, 2 or 4GB of RAM, and a 3,000mAh battery.

One of the most interesting aspects of the Asus ZenFone 2 is its thickness. At 10.9mm, it’s easily one of the chunkiest phones to launch of late, though it’s still lighter than the big fat HTC Desire 826.

Furthermore, the rear volume rocker and brushed metal finish undeniably bring LG to mind, though Asus promises to mix it up with Transfusion and Illusion shells, with two-tone and patterned effects respectively.

And where would any new smartphone be without fast charging? The Asus ZenFone 2’s 3,000mAh battery promises to hit 60% in a rather specific 39 minutes.

On the software side of things, Asus’ ZenUI sits on top of the latest version of Android, Lollipop 5.0, with special modes for kids and one-handed use.

The Asus ZenFone 2 release date is pencilled in for March, and ZenFone 2 price will start (for the 2GB model, presumably) at just $199. What the…? That’s £130 in direct currency conversion, but even at a more realistic £150, that’d still be an enticing prospect, no?

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