The Google Nexus 4 is back in stock at the Google Play Store as a fresh batch of the in-demand Android 4.2 handset was green-lighted at 5pm.
We're not sure how many Google has on its digital shelves this time around, but considering it previously sold out in 30 minutes, we'd get 'em while they're hot.
We'll need to wait for official sales figures to know just how popular the Nexus 4 has truly been, but unless Google has hopelessly under-estimated the demand it's fair to say that the Nexus 4 is more than likely the most in-demand Android smartphone in the platform's history.
And while we could ramble on about its features, about the 4.7in screen, Snapdragon S4 Pro processor and Android 4.2 Jelly Bean, the real reason for the huge demand is quite simply the price.
With a SIM-free starting price of just £239 for the 8GB version, Google is clearly underwriting a fair bit of the cost for strategic reasons (or to put it in plain English, to keep fence-sitting high end smartphone shoppers from buying an iPhone).
It's certainly working, based on the time it took for the first two waves of the LG-made Nexus 4 to sell out. But with the cheaper 8GB variant now ruled out for pre-Christmas delivery, it'll be interesting to see whether that convinces punters to pay the £40 premium for a pre-December 25 delivery.