Christmas 2012: US kids want more of everything

Christmas 2012: US kids want more of everythingAround this time every year analyst firm Nielsen gets in touch with kids across the pond to find out what electronic goodies they'd most like to see nestling under the tree on Christmas morning.

And just like last year, there's a clear winner at the top of the pack: the Apple iPad. In fact just shy of 50% of US kids between 6 and 12 said they'd love Santa to bring them an Apple slab.

That's no change from last year, though the number has increased from 44% to 48%.

Jumping in at number two is the brand new Nintendo Wii U, which hits the right buttons with 39% of mini-consumers in the US. That's no surprise, as kids love gaming, and the Wii U is the first new piece of gaming kit from the “big three” to hit the market for a while.

But after that we're back to familiar territory, with place 3 to 5 taken up by the iPod touch, iPad mini and iPhone, while sixth and seventh were taken by “a computer” and Kinect for Xbox 360.

The real point of interest, though, is how nearly all the gadgets mentioned in the list – with the exception of devices only launched this year, obviously – have seen their desirability levels increase compared to last year's list: while in 2011 only six products managed to get past 25%, fast forward 12 months and that figure has doubled.

So what does it mean? Is the ever-increasing array of shiny devices filling our lives these days making our children more tech-savvy than they used to be in general? Or is it just a reflection of that universal law that if a child wants 10 presents this year, they'll want 11 next year?

Whatever the case, it seems parents can forget about any of their income heading for that little box called “savings” – if they can even remember where it is, that is.

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10 comments

Pondlife  Nov. 22, 2012 at 10:57

Kids 6-12 want/expect ipads? sheesh. And arguably worse iphones too. Sigh.

Pondlife  Nov. 22, 2012 at 11:09

Drops considerably in the 13+ and with no mention of how many surveyed and technically it asks what do they intend buying in next 6 months....

B1zarr0Prim3  Nov. 22, 2012 at 11:31

I can see this.
We bought a Galaxy Tab2 last week.
My 1yr old has claimed it as her own. If she sees me or the wife using it then she has a strop until she gets it given to her. She knows she has to sit next to one of us while she plays games on it so at least we can keep an eye on whats she's doing. After about 10 minutes she'll either get bored or "the battery is low".

Pondlife  Nov. 22, 2012 at 12:13

Bodes well then.

JayDubya  Nov. 22, 2012 at 12:37

I can see this.
We bought a Galaxy Tab2 last week.
My 1yr old has claimed it as her own. If she sees me or the wife using it then she has a strop until she gets it given to her. She knows she has to sit next to one of us while she plays games on it so at least we can keep an eye on whats she's doing. After about 10 minutes she'll either get bored or "the battery is low".


you know that if you keep letting her get her way [with those strops] then you're brewing up a storm, right? ;)

matt101101 / MOD  Nov. 22, 2012 at 12:57

I can see this.
We bought a Galaxy Tab2 last week.
My 1yr old has claimed it as her own. If she sees me or the wife using it then she has a strop until she gets it given to her. She knows she has to sit next to one of us while she plays games on it so at least we can keep an eye on whats she's doing. After about 10 minutes she'll either get bored or "the battery is low".


you know that if you keep letting her get her way [with those strops] then you're brewing up a storm, right? ;)

I was about to write something similar, though less diplomatic :p.

Pondlife  Nov. 22, 2012 at 13:11

I was thinking of the girl in Charlie and the Chocolate factory, veronica/veruca salt?

matt101101 / MOD  Nov. 22, 2012 at 13:12

I was thinking of the girl in Charlie and the Chocolate factory, veronica/veruca salt?
Yes, very much so...

It seems some people don't know how to use the word "no" with their children nowadays.

JanSt / MOD  Nov. 22, 2012 at 13:41

+1

(I was gonna post something much much more serious - but I have no time to look for another job)

B1zarr0Prim3  Nov. 23, 2012 at 09:20

I can see this.
We bought a Galaxy Tab2 last week.
My 1yr old has claimed it as her own. If she sees me or the wife using it then she has a strop until she gets it given to her. She knows she has to sit next to one of us while she plays games on it so at least we can keep an eye on whats she's doing. After about 10 minutes she'll either get bored or "the battery is low".


you know that if you keep letting her get her way [with those strops] then you're brewing up a storm, right? ;)


I know that. Its not every time she moans. She knows that sometimes she has to wait. We're teaching her about sharing so she's fine with giving it back.

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