This week, Cisco posted a spanking new whitepaper with a rather fantastic name. Ladies and gentlemen (deep breath), meet the Cisco Visual Networking Index (VNI): Global Mobile Data Traffic Forecast Update, 2011–2016.
It’s seriously the longest thing ever (that’s what she said), packed full of stats and graphs and tables. I mean, I like a good bowlful of stats myself, but this is like trying to eat 10 Big Macs in one sitting. Mmm, Big Macs… I know where I'm going for dinner.
I’ve taken one for the team and scanned through the massive beast. Here are, I believe, some of the most interesting stats:
- In 2016, monthly global data use will top 10 exabytes (10 x 1,000,000 terabytes)
- The average smartphone will generate 2.6GB of traffic monthly in 2016 (currently 150MB)
- Over 100 million smartphone users will top 1GB of data per month by 2012
- The number of mobile-connected devices will exceed the world’s population in 2012
- Tablets will account for over 10% of mobile data come 2016
- In 2016, 4G will account for just 6% of connections, but 36% of total traffic
- Two-thirds of mobile traffic will be video by 2016
Phew. That’s just some of the stat-based goodness contained in the monstrous report. It really has to be seen to be believed. I need a lie down.