An intriguing TechCrunch report has spilled the proverbial beans on Facebook’s controversial plans to launch its own app store. Codenamed Project Spartan, the HTML5-based project aims to give Apple a run for its money, on its devices. Eek.
The app store will be available to Android peeps too, but apparently the real focus is on users of Apple’s Safari browser. Operating on the cyberweb means Apple will have no control over the rogue app store.
According to “those familiar with the project”, the aim is to “use Apple’s own devices against them to break the stranglehold they have on mobile app distribution.”
Around 80 developers are thought to be on board so far, including Zynga (the FarmVille and Words With Friends guys), with an array of content in the works including games and news-reading apps.
Project Spartan will inevitably push Apple and Facebook further apart. At the launch of iOS 5, Twitter intergration was touted as one of the top 10 features, while Zuckerberg bigged up the Android-running HTC Salsa and ChaCha at Mobile World Congress.
According to the report, Project Spartan might raise its head in a matter of weeks. Exciting stuff.