comScore: tablets hit “critical mass” in US

comScore: tablets hit “critical mass” in USA new report from comScore, which describes itself as “a leader in measuring the digital world”, suggests that tablet use in the US has hit “critical mass”. Hyperbole, much?

Of course, the following figures (compiled over a three-month period ending April 2012) are specific to the US, but it’s probably fair to say the trend is similar o’er here. Probably.

comScore reveals that almost 1 in 4 smartphone owners is now rocking a tablet. The 23.6% figure marks a leap of 13.9% from the previous estimate in April 2011.

Meanwhile, just 1 in 10 feature phone owners have embraced tablety goodness. Yeah, that makes sense, I guess.

Interestingly, US tablet owners are just slightly more likely to be female, while US smartphone owners are slightly more likely to be male. It's roughly 50/50 for both, give or take.

Meanwhile, the 25-44 age range sees the heaviest concentration of both smartphone and tablet users, accounting for over 45% in each field.

And unsurprisingly, the more money Yanks make, the more likely they are to own a smartphone and/or tablet.

For more info, check out comScore’s “Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch”.

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