Well, the rumours were right on the money. Apple has sent out invitations for the official unveiling of the iPhone 5 on September 12 – just eight days from today, in other words.
In typical Apple fashion, of course, there's not a sniff of the word “iPhone” anywhere to be seen, but the huge 5-shaped shadow in the foreground of the graphic on the invitation leaves very little doubt.
The prominence of the 5 also surely confirms that the sixth iteration of the iPhone will indeed be called the iPhone 5 – and not New iPhone or something silly like that.
The announcement puts the final piece of the puzzle in place for what should be a massive week for the world of mobile tech. We've got Nokia World in Helsinki starting tomorrow – with a twin event taking place in New York, co-hosted with Microsoft.
Motorola will also be present at that event, while on Thursday we're expecting to see Amazon dish up the Kindle Fire 2 – and hopefully outline plans to bring it to the UK too.
But like it or not, all that is likely to be a sideshow to the biggest launch event of the lot: Apple's. Nothing matches the excitement and anticipation of an iPhone launch, and this one is worth paying particular attention to since it's likely to herald the biggest change to the iPhone hardware since the original was announced back in 2007 – mainly thanks to the expected jump in screen size from 3.5in to 4in.
The rumours will likely hit fever pitch now as we enter the home straight ahead of the official iPhone 5 unveiling, but knowing Apple there will probably still be one or two surprises on the day.
We'll know in just over a week.