Earlier today the web was awash with excitement at the post-CES unveiling of Asus' MeMO Pad, a new Android 7-incher boasting a headline-grabbing price tag of just $149.
That's less in dollars than the Asus-made Google Nexus 7 costs in pounds, but that's about as interesting as the comparison is going to get, as Asus has confirmed the MeMO Pad won't be arriving in the UK at all.
Responding to our query about whether Asus planned to launch its latest low-cost tablet on UK shores, Asus technical systems PR Adam King responded:
“We are not currently planning on launching this in the UK. The main focus for the MeMO Pad is the emerging markets while here in the UK we will continue to focus on the Nexus 7 by ASUS.”
Sad news, but to be fair a logical move from where Asus is standing. The Nexus 7 is selling well enough as it is, and undercutting it so soon after its launch with something broadly similar for less money – while great news for the consumer – wouldn't make much sense from Asus' point of view.
Good news for those emerging markets, though, especially since regardless of price they'll be getting one feature sorely lacking on the Nexus 7 – expandable memory via microSD card.