UK networks seem to think that the rollout of 4G is, like, The Most Important Thing Ever, with Everything Everywhere’s head start heralding The End of The World. But do consumers really understand – or care about – 4G?
The answer, according to a recent survey of 3,000 individuals in the United States of Americanos, is a resounding no.
The survey was conducted by the folks at Piper Jaffray, with the results published in a research note earlier this week.
The respondents were asked: “Which 4G Wireless Is, In Your Opinion, Better?” Here’s how the results panned out:
- I don’t need 4G – 46.8%
- They’re all the same – 25.7%
- 4G LTE – 15.1%
- 4G – 12.4%
Similarly, 51% of respondents said they didn’t know which network was the best for 4G, or that they’re all the same.
The poll also inquired about interest in the imminent iPhone 5, with 55% saying that they were considering it.
Going back to Everything Everywhere’s head start (since I have some space to fill), we don’t see it being that big a deal. A huge number of people are tied into lengthy contracts, and even for those who are free, we don’t see 4G being enough to convince them to jump network. Know wha’m sayin’?
via: Apple Insider