The new HTC One (M8) looks a decent follow-up to last year's hugely successful original, but things continue to look bleak for the company that makes it.
HTC has just posted its financials for Q1, and they reveal net losses of TWD1.88bn (£37.3m) for the quarter, more than double the losses it posted this time last year.
Total revenues fell by 22.6%, and HTC's global share of the smartphone market now sits at around 2%, Reuters reports – compared to an estimated 10% just two years ago.
The figures illustrate the problem of having to rely on a single product to turn your fortunes around, as HTC has with the original HTC One.
Excellent though the One undoubtedly is, it was announced more than a year ago now, and sales have obviously tapered off with the arrival of the M8 now imminent.
And with HTC having failed to come up with anything even remotely as successful in other areas of the market over the past year, a downturn in HTC One sales means a downturn in sales for HTC overall.
Unless HTC can change that it'll be left relying on the M8 proving as popular as its predecessor was, which is unlikely and anyway would just leave the company in the position it's in right now.
Which is not a very good one.