Reckon your monthly mobile fix costs too much? You're certainly not alone. And the solution is to force network providers to lower their costs, right?
Well, that's one way. Another, however, would be for us to stop wasting the near-£5bn we're throwing away each year by being on the wrong contracts in the first place.
A new Billmonitor study has revealed that fully three-quarters of all mobile phone subscribers aren't using up the calls, texts and data their contracts provide each month, with the average value of the unused services per user adding up to nearly £200 every year.
The most common area of wastage is on free minutes, with the majority of phone users only using a quarter of their monthly allocation.
When it comes to texts, meanwhile, the we're sending around 300 texts a month on average, while mobile data use has doubled in the past 12 months. In total, we're spending £439 a year on our phones.
Billmonitor's Dr Stelios Koundouros says the main reason most of us go for a tariff offering us more free minutes than we're ever likely to use is that we're scared of how much it'll cost should be exceed our allocation.
“Everything is expensive when you go over your allowance,” Dr Koundouros said. “However, the over-compensation of a four times bigger contract that at least half of those on the wrong contract are getting, that's not a rational response.”