More cuts at Nokia: 10,000 jobs, three execs... and Vertu

More cuts at Nokia: 10,000 jobs, three execs... and VertuThe more things change, the more they stay the same it seems. Despite seismic changes at just about every level of Nokia's operation, the prospect today isn't appreciably different than 18 months ago.

Then, as now, the company faced increased investor and shareholder wrath due to worse-than-expected results, with large-scale cuts seemingly the only change certain to make a real difference.

Today the company announced a total of 10,000 positions to be cut by the end of next year, mainly from the Devices and Services division, while facilities in Germany and Canada will close their doors for good.

Various other “streamlining” measures will cut costs across IT, corporate and support divisions, and won't be restricted to low-level structures either: chief marketing officer Jerri DeVard, executive vice president of mobile phones Mary McDowell and executive vice president of markets Niklas Savander will be leaving the company at the end of the month.

Meanwhile, luxury handset brand Vertu, which has been in the shop window for a while now, has been sold to private equity firm EQT – all but 10% of it, anyway – while Nokia has snapped up Swedish digital imaging firm Scalado to boost its already strong hand in the imaging arena.

The latest wave of job cuts will take the total number of positions shed since mid-2010 to 40,000, as Nokia seeks to reduce its overall spend to around €3bn from previous levels of around €5.25bn.

All this takes place against the backdrop of Nokia lowering its outlook for the current quarter – troubling news considering two of the three global credit rating firms have already downgraded its stocks to junk status.

The excuses will make for familiar reading to anyone who's been following developments at Nokia for a while: “during the second quarter 2012, competitive industry dynamics are negatively affecting the Smart Devices business unit to a somewhat greater extent than previously expected. Furthermore, while visibility remains limited, Nokia expects competitive industry dynamics to continue to negatively impact Devices & Services in the third quarter 2012.”

For anyone who didn't quite understand that, “competitive industry dynamics” can be loosely defined as “the quality of the opposition”. To be fair, the change is a marginal one – Nokia now expects its operating margins to be “below” the previous quarter's 3% loss, rather than “similar to or below”. But it's certainly not positive news, is it?

Needless to say, Nokia's lengthy press release made sure to set aside some space for CEO Stephen Elop's now-familiar blend of troop-rallying and corporate-speak.

“We are increasing our focus on the products and services that our consumers value most while continuing to invest in the innovation that has always defined Nokia,” Elop says.

“We intend to pursue an even more focused effort on Lumia, continued innovation around our feature phones, while placing increased emphasis on our location-based services. However, we must re-shape our operating model and ensure that we create a structure that can support our competitive ambitions.”

Don't forget those competitive industry dynamics, Stephen...

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15 comments

JanSt / MOD  Jun. 14, 2012 at 18:15

Twitter is rather abuzz with "the end of Nokia" talk. From Murtazin via Ahonen to Lumia lovers Cnet...
It is dire.

matt101101 / MOD  Jun. 14, 2012 at 18:20

How many employees does Nokia have? If they've shed 40,000 in the past year or so, they can't have that many left, surely...

JanSt / MOD  Jun. 14, 2012 at 18:30

How many employees does Nokia have? If they've shed 40,000 in the past year or so, they can't have that many left, surely...
Plus the already outsourced Symbian crew...
According to the latest wikipedia entry "appr 124,000" across 120 countries...
As far as I remember, a lot of their phones are now already made by Chinese 3rd parties.

Worse is that they are burning cash like there's no tomorrow. Which possibly there really isn't.
Interestingly, a lot of sources (like the already mentioned, MS-friendly, CNet) are now casting serious doubt on the 'success' of the Lumia 900...
The instant dropped-to-entry-level 710 and 610 are not good news, either.

One also needs to wonder how it can be that Expansys list the N9 as the only "HOT" Nokia, while others still claim the Lumias are such a great hit.

Makes me wonder how well (?) the Pureview 808 is doing in India?

Treab  Jun. 14, 2012 at 19:09

We will continue to have an "even more focused effort on Lumia"

£5 says the next smartphone will be a symbian device.

Pondlife  Jun. 14, 2012 at 19:33

Well as we know it is the 808 that would be a fools bet

matt101101 / MOD  Jun. 14, 2012 at 19:40

Well as we know it is the 808 that would be a fools bet
Best type...as long as you're not the fool ;).

Treab  Jun. 14, 2012 at 19:59

Well as we know it is the 808 that would be a fools bet
Best type...as long as you're not the fool ;).


thats elops job.

matt101101 / MOD  Jun. 14, 2012 at 20:08

He's not a fool, he was just doing as he was told (aka "go soften Nokia up for a takeover bid"), but he did it a bit too well and f*cked the entire company up so much that M$ no longer wanted to buy it, now Nokia have a ruined reputation and no potential buyer. No-one else (read: Samsung, as they're the only ones with any spare cash nowadays, apart from Apple) will buy Nokia as they wouldn't want to get into a bidding war with M$ for a company that's worth about £4.50.

JanSt / MOD  Jun. 14, 2012 at 20:16

hahaha...

Treab  Jun. 14, 2012 at 20:18

rofl.

matt101101 / MOD  Jun. 14, 2012 at 20:27

http://www.memecreator.net/futurama-fry/showimage.php/5653/Can%27t-tell-if-serious-or-just-sarcastic.jpg

Treab  Jun. 14, 2012 at 20:32

https://encrypted-tbn2.google.com/images?q=tbn:ANd9GcRE_8uPPNN7E4bhaII7OAITCwkVrzdgXkmE6ApCqeRF7xt-lW_KGQ

Treab  Jun. 14, 2012 at 20:38

MMMMMMMMMMMMAAAAAAAAAAAAAAAAAAAAAAAAAATTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT

THE ABOVE.

matt101101 / MOD  Jun. 14, 2012 at 20:45

https://encrypted-tbn2.google.com/images?q=tbn:ANd9GcRE_8uPPNN7E4bhaII7OAITCwkVrzdgXkmE6ApCqeRF7xt-lW_KGQ
Why did I just allow this totally off-topic picture...oh yeah, cos' it's Mobot ;).

*Serious Mode - On* On a slightly more serious note, adopted or not my parents were always nice to me, treated me well and looked after me for over 18 years. I wouldn't be overly bothered if I was adopted, in all honesty (not that I was, as far as I know). Adoption gives children a second chance at a happier life, it shouldn't be seen as a bad thing. *Serious mode - off*

Treab  Jun. 14, 2012 at 20:47

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