Damning with faint praise: Windows Phone now bigger than Symbian in the UK

Damning with faint praise: Windows Phone now bigger than Symbian in the UKWe've heard a few times now predictions that Windows Phone will be slugging it out with Android and iOS for market supremacy within a few years, but the latest figures show little sign of Microsoft's OS going anywhere fast.

But it has just reached one milestone: for the first time Windows Phone now has a bigger share of the UK smartphone market than Symbian.

Kantar Worldpanel's latest figures show that WinPho accounted for 2.5% of UK smartphone sales in the three months leading up to February 19, as compared to 2.4% for Symbian.

Not that it needed spelling out, but the swing is pretty much all down to Nokia, which went from a standing start to 87% of European Windows Phone sales over the three months.

The bigger picture, of course, is that even combined Nokia's whole Symbian smartphone division and the full spectrum of Windows Phone handsets managed to account for just one out of every 20 smartphones sold in the UK over the busiest quarter of the year.

No such troubles for Android and iOS, which both increased their slice of smartphone pie over the same period last year, hitting figures of 48.5% and 28.7% respectively.

Via Bloomberg

Read more about: SymbianWindows Phone

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6 comments

JanSt / MOD  Mar. 21, 2012 at 09:53

WinPho accounted for 2.5% of UK smartphone sales in the three months leading up to February 19, as compared to 2.4% for Symbian. ... No offence, but that to me does NOT mean "marketshare", whatever the conventions dictate. I know, you know, James... but still: in my honest opinion that sort of number-kneading is best left to the likes of Gartners. :p

rash  Mar. 21, 2012 at 10:57

is it any surprise when they have given massively heavy discounts on the WP phones and none on the symbian ones?

Symbian was a pioneer in its heyday, crushed the competition that was until the iPhone came along and had people making millions of apps that do pretty much the same thing.

JanSt / MOD  Mar. 21, 2012 at 11:10

is it any surprise when they have given massively heavy discounts on the WP phones and none on the symbian ones?

.


Also: in that period NO high-end Symbian device was launched, and the midrangers were released with very little fanfare....

Pondlife  Mar. 21, 2012 at 13:58

So seems likely that Nokia still sold more Symbian smartphones than it did WP7. That would seem to suggest it was a bad choice?

JanSt / MOD  Mar. 21, 2012 at 14:52

Brutal Truth about Lumia - cannot sustain even 1 to 1 replacement of Symbian: Windows Phone strategy doomed for Nokia
By Ex-Nokia, Tomi Ahonen

Pondlife  Mar. 21, 2012 at 22:39

Interesting article JanSt.
Really really struggling.
Been too slow getting to the market with these new phones? I remember there used to be new Nokia's all the time.
Would they have done better with Android or just as bad with slow releases and hardware not tempting enough?

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