A handset only really has to be out for a few weeks now before we get the special edition or the obligatory white version. This time, it's the turn of Nokia's flagship WP7.5 phone, the Lumia 800 which is shamelessly tagging itself onto the cape-tails of Batman and the upcoming Dark Knight Rises movie.
To create a little bit of a buzz, this will be not just a limited edition, but an extremely limited edition. In fact, they're only churning out 40 of the elusive things, meaning you'll probably locate Shergar before you nab one of these (and find his ransom more affordable than the asking price for one of these babies too).
So, presumably Nokia has put in a huge effort to make sure this limited edition bat-flavoured blower is something special? Erm, no actually by the looks of things. In fact, if we're honest, from first impressions, Nokia's effort here looks not so much half-hearted as like the concept was written on the back of a cinema ticket.
To differentiate, your phone will come in a Batman box (hurrah) which will be exciting pretty much until you get it home. There is also a very discreet black-on-black laser etched Batman logo on the rear of the handset. And it's probably a safe bet that there'll be a few Batman-related games, ringtones, trailers and apps in there too, but that is all still very much to be announced.
The handset comes in black which is a big departure from the obvious bright red of the original batphone.
Hopefully, it'll also include some free audio clips of Christian Bale for you to amuse your friends with. If not, here's a little reminder of when the Dark Knight lost his rag with one of the crew on the set of Terminator and it ended up all over the net. The easily shocked may want to give it a miss.