It’s no secret that we smartphone and tablet users continue to consume data at an increasingly ridiculous rate. Well over a year ago, Martin yelled: Video demand pushing our mobile data use ever higher.
Continuing that train of thought, Ericsson has estimated that mobile data consumption has doubled in the past year.
Yes, mobile data traffic doubled between Q3 2011 and Q3 2012, and it’s expected to grow 12 times from now till 2018 – with video being the main culprit.
Indeed, looking at Ericsson’s lovely colour chart thingy, it’s clear that "online video" and "web browsing" are the key players when it comes to mobile data, with smartphone software updates also making a big impression. Couldn't wait for the Wi-Fi, huh?
Speaking of Wi-Fi, Ericsson adds that half of all video streaming takes place outside, as opposed to at home or in coffee shops or whatever.
We’re also told that 40% of all mobiles sold in Q3 2012 were smartphones, and supposedly we should expect a whopping 1.6 billion LTE subscriptions across the globe by 2018.
Of course, come 2018 we’ll be looking forward to 5G, though it’s not expected till space year 2023AD.